Communications and Marketing Coordinator - Municipal District of Greenview

Municipal District of Greenview 
Communications and Marketing Coordinator

DEPARTMENT: Planning and Economic Development - Communications and Marketing
LOCATION: Valleyview, Alberta
STATUS: Accepting applications until 4:30 pm on August 11, 2022.
Located in Northwest Alberta, the Municipal District of Greenview is a vast and diverse area rich in oil and gas, fertile farm­land, and mixed­wood forests. As the third­largest rural municipality in Alberta, Greenview boasts diversity in economic activities and an extraordinary landscape. Greenview’s economy is strengthened by its diversity, a talented workforce and an entrepreneurial spirit that is second to none. Our residents experience adventure right in their backyards with lakes, rivers, Rocky Mountain peaks and vast prairie offering a year­ round outdoor playground for all ages.


Reporting to the Manager of Communications and Marketing, the Communications and Marketing Coordinator is an enthusiastic professional who thrives in a fast-paced environment working independently. Your organizational prowess and event planning experience combined with strong social media marketing skills will help you to identify solutions, adapt and respond within tight timelines. Your commitment to excellence is essential as we embark upon Greenview’s future.
Every day the Communications and Marketing Department delivers projects that impact the public and provides communication services that support Council and the municipality. Our ideal candidate is extremely organized and provides care and attention to the smallest details. You will work with the Communications and Marketing team, contractors, consultants, and advertisers to create and share Greenview’s story. Expertise in events planning, social media marketing, writing, editing, and design are key to success in this position. The Communications and Marketing Coordinator must have excellent public relations skills and will be called upon to organize internal and external events while representing Greenview’s brand.
General Responsibilities

  • Write a variety of different content to support communications and marketing efforts, including newsletters, website copy, and brochures or press releases when required
  • Assist the Communications and Marketing team in developing and implementing a Communications and Marketing strategy designed to further organizational objectives
  • Monitor analytics and create reports detailing the successes and failures of communications campaigns and strategies
  • Stay up to date on web and digital marketing industry trends and make recommendations for adjustments to Communications and Marketing strategies and practices
  • Respond to media inquiries when directed by the Communications and Marketing Manager and maintain relationships with journalists and other members of the press
  • Perform outreach to press outlets, magazines, influencers, and build strategic partnerships to grow the Greenview brand
  • Assist with development of escalation protocols for managing communications crises, should they arise

Web and Social Media

  • Monitor and maintain website and social media channels, including adding and updating content, adding users, and coaching web editors
  • Create dynamic campaigns using tools such as Hootsuite, WordPress, Telemetry, and Campaigner in collaboration with senior Communications and Marketing team members
  • Ongoing media monitoring and social media analytics
  • Develop, edit photos, and post video content to applicable channels

Writing and Editing

  • Compile content for quarterly ratepayer newsletter
  • Ensure consistent messaging and organizational standards are followed
  • Edit technical documents for readability and adherence to organizational standards
  • Draft media releases, briefings, and key messages
  • Create and schedule media releases to targeted distribution lists
  • Prepare reports and requests for decisions for Council and Senior Leadership Team

Branding & Marketing

  • Assist in re-branding and design initiatives
  • Prepare content for bi-weekly municipal pages in local newspapers
  • Develop marketing collateral
  • Maintain and update the Greenview Store
  • Maintain catalogue and inventory of promotional stock and work with vendors to supply new items
  • Manage and coordinate Greenview staff and department promotional item orders and financial tracking
  • Evaluate projects and marketing through surveys, Google Analytics, and other tools
  • Coordinate Communications calendar with scheduled media releases, advertising campaigns, publications, public relations activities, and major events
  • Maintain and update Greenview document templates in Microsoft Office and Adobe PDF formats as required

Digital Asset Management

  • Develop and maintain digital asset database
  • Ensure all communications products are current and accessible to stakeholders
  • Ensure protected digital assets are readily accessible to required internal users
  • Maintain Communications and Marketing Department electronic and paper filing systems

Public Relations & Citizen Engagement

  • Pre-event planning, design, set up and attendance at Greenview internal and external events
  • Coordinate volunteers, support staff, vendors and more to support events
  • Track and file event expenses
  • Establish and maintain list of vendors and event contacts
  • Coordinate purchase of special event promotional items and prizes
  • Liaise with Communications and Marketing Manager and team and keep informed of event logistics
  • Occasional use of Greenview’s mascot costume at community events
  • Overtime is required during peak event season


  • Tracking departmental budget expenses and forecasting
  • Preparing purchase orders, invoices, and funding requests for the Communications and Marketing Manager’s approval


  • Attend Council and committee meetings
  • Act as backup for teammates as required
  • Other duties as assigned


  • To perform this job successfully the individual must be able to perform the duties listed above with excellent quality, timeliness, and precision
  • 3 – 5 year’s related work experience in municipal government sector preferred
  • Extensive experience with Adobe Creative Cloud considered an asset
  • Digital asset management experience desired
  • Knowledge of legislation that impacts municipal communications including the Freedom of Information and Protection of Privacy Act, Municipal Government Act, Canadian Anti-Spam Legislation, and Public Participation Regulation
  • Must be able to work in high-stress environments, including Emergency Operations Centre (EOC)
  • Previous EOC experience is considered an asset
  • Incident Command System (ICS) 100 and Alberta Emergency Management Agency (AEMA) Alert System training desired
  • CPRS or IABC membership considered an asset
  • IAP2 Certification considered an asset
  • Class 5 driver’s license.


  • Works collaboratively, takes responsibility and achieves positive results
  • High level of emotional intelligence, builds understanding and communicates authentically with people from all walks of life
  • Superior verbal communication and personal interaction skills
  • Demonstrated skill and flair in business writing, editing, and proofreading
  • Strategic thinker and problem solver who is self-motivated
  • Focused and professional, works efficiently on multiple projects to deliver quality results on time and on budget
  • Learns quickly and adapts to changing priorities in a fast-paced environment
  • Comfortable with new technology, digital tools, software, and video/photo equipment


  • Extensive use of computers
  • Subject to working in an indoor and outdoor environment
  • Use and operation of a vehicle
  • Must be able to lift up to 50 lbs for event set up, including large displays. Must be able to lift or carry boxes of promotional and other materials
  • Normal working day consists of 7.5 hours; however occasional overtime on evenings or weekends, may be required


  • All personnel working at the Municipal District of Greenview are governed by the Municipal District Health & Safety Policy.
  • Ensures all operations are conducted in a safe manner and in accordance with Municipal District Policies and Occupational Health & Safety Regulations
  • Ensure proper ergonomic requirements are met and good ergonomic procedures are practiced

Note: The above statements are intended to describe the general nature and level of work being performed by the incumbent of this job. They are not intended to be an exhaustive list of all responsibilities and activities required of the position.

Interested candidates may submit cover letter (stating the position you are applying to) and resume in one of the following ways:
By E-mail: (please quote the position in the subject line)
Mail or Drop Off:                
Municipal District of Greenview No. 16
4806 – 36 Ave., Box 1079
Valleyview, Alberta T0H 3N0
Confidential Fax: 780-524-3981

While we truly appreciate all applications, only those selected for an interview will be contacted.

Organization: Municipal District of Greenview
Location: Valleyview, AB
Region: Athabasca / Grande Prairie
Professional Category(s): Communications, Marketing & Sales
Posted: July 28, 2022, 12:49 pm
Expires: August 11, 2022, 4:30 pm

Employment Type: Full Time
Employment Length: Permanent
Education Requirement: Other trades certificate or diploma
Job Experience: 3 years to less than 5 years

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