Events & Marketing Coordinator

City of Williams Lake

City of Williams Lake

Events & Marketing Coordinator

Full Time
Competition 20-22
Community Services

CURRENT RATE OF PAY:             
$30.06 per hour plus benefits

HOURS OF WORK:                         
37.5 hours per week, pursuant to the Collective Agreement

For lifestyle, Williams Lake’s mixture of frontier charm and urban living can’t be beat. We are a regional centre with all major amenities.  Living and housing is very affordable with a range of residential opportunities from modern urban subdivisions and townhouses to large rural properties. The attractive mix of high-quality lifestyle and surrounding pristine wilderness playground makes Williams Lake a great place to live, work, play, and raise a family.

Williams Lake offers year-round opportunities for outdoor enthusiasts. In the winter, the Cariboo offers snowmobiling opportunities and amazing cross-country ski trails, as well as snowshoeing and ice fishing. Williams Lake, known across North America as the “Shangri-La of Mountain Biking”, boasts the largest mountain bike park in the British Columbia’s interior, and over 200 kilometres of single track trails and tens of thousands of board feet of lumber constructing a variety of riding features all within metres of the City. The lake city is a great base for hiking, camping, four-wheeling, waterskiing, swimming, golfing and sport fishing as well. Our indoor recreation facilities are first rate, with the Cariboo Memorial Recreational Complex offering a brand new leisure pool with waterslide, new lap pool, steam room, sauna, massive swirl pool along with two arena ice sheets, and a brand new fitness centre.

The incumbent is responsible for ensuring the success of all major events in the CMRC by working closely with user groups from booking to post-event when requested.  The incumbent will also be responsible for producing marketing materials and campaigns for assigned CMRC functions as well as selling ice arena board advertising space as well as Active Living Guide advertising.  Responsibilities also include development, implementation and maintenance of an Event Hosting Strategy and associated programs, services and marketing efforts.

The incumbent is also responsible for communications duties for the City of Williams Lake that relate to City initiatives and events, including information and education campaigns, City Website and social media, and general media relations duties, excluding items directly related to City Council activities or those of a sensitive or confidential nature.

The incumbent is responsible to Director of Community Services or designated City employee.

  • Communicate regularly with CMRC Booking Clerk on facility event bookings and follow-up on events that require assistance.
  • Liaise with major event organizers to gather applicable information on clients’ needs and communicate this to the appropriate CMRC Coordinators.  Ensure that CMRC staff have all the information and equipment they require to properly prepare for the events.
  • When deemed necessary the position may be required to be on-site during events to assist clients, coordinate staff response and ensure compliance with CMRC policies and procedures including follow-up with client to gather and document feedback.
  • Develop, maintain and coordinate general marketing and promotional materials and campaigns for the City of Williams Lake as assigned, as they relate to City initiatives.  This excludes items directly related to City Council activities or those of a sensitive or confidential nature
  • Coordinate advertising sales for the Williams Lake and Area Active Living Guide and other Active Living Guide responsibilities as assigned.
  • Complete reports and maintain records for the CMRC as required.
  • Responsible for development, implementation and maintenance of an Event Hosting Strategy and associated programs, services and marketing efforts.
  • Development and maintenance of web-based event hosting resources as required.
  • Proactively work with local, regional and provincial groups and organizations to ensure events marketing is maximized either through cooperative marketing or other best practices.
  • Manage media relations for City communications to promote positive media coverage, prepare news features and news releases, organize news conferences, respond to media inquiries and occasionally act as spokesperson.  This excludes items directly related to City Council activities or those of a sensitive or confidential nature.
  • Promote public awareness and educate the public regarding general applicable City initiatives and programs.
  • Design, coordinate and manage production of external print publications within budget and deadline.
  • Design, develop and ensure the consistent presentation of information on the corporate website and social media with respect to City initiatives and events.  This excludes items directly related to City Council activities or those of a sensitive or confidential nature
  • Development of a measurement and communication strategy for event hosting.
  • Ensure all activities are completed within budget.
  • Assist visiting groups as needed to provide information regarding accommodation and City amenities.
  • Work in cooperation with the Economic Development Officer to support grants for specific marketing initiatives.
  • Provide support for tourism initiatives and liaise with relevant organizations within the scope of the City’s mandate.
  • Communicate with community groups to ensure best use of time and resources.
  • Perform related duties as assigned by the Director of Community Services or designated employee.

  • University Degree in Business, Marketing, Communications, Tourism, or a related field, with at least two years related experience in marketing, events or business; or a College diploma with at least 4 years related experience in marketing, events, tourism or business.
  • Two years’ experience working in a recreation centre preferred. 
  • Experience in print production and advertising.
  • Ability to communicate well in English both verbally and written, as well as excellent presentation and salesmanship skills.  French skills would be considered an asset.
  • Computer use proficiency including use of Microsoft Office products (Word, Power-Point, Publisher, Excel, etc.), as well as design and lay-out software.
  • Valid Class 5 BC Drivers License.
  • Valid First Aid and CPR C, or willingness to complete within six months of employment.
  • Ability to communicate with co-workers, public and user groups in a courteous and effective manner.
  • Ability to work with limited supervision.
  • Shall be capable of performing physical duties as required.
  • Ability and initiative to undertake additional training to upgrade skills and abilities.

Interested candidates are invited to submit a detailed resume and cover letter outlining qualifications, experience, copies of applicable certifications, and letters of reference no later than 4:00 pm, March 31, 2020 to the attention of Ashley Williston, Director of Human Resources, City of Williams Lake, 450 Mart Street, Williams Lake, BC, V2G 1N3 - Fax (250) 392-8484, or email

Please note that only shortlisted candidates will be contacted, thank you.

Organization: City of Williams Lake
Location: Williams Lake, BC
Region: North Central / Cariboo
Professional Category(s): Marketing & Sales, Event Planning/Management
Posted: March 17, 2020, 3:41 pm
Expires: March 31, 2020, 4:00 pm

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